
From Money Curious to Money Confiedent
True wealth comes from clarity and control, not just income. At Financial Foundation Co., we help high earners create a personalized financial roadmap that builds confidence, accelerates growth, and frees up time for what truly matters.
Your Personal Financial Roadmap
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Free Discovery Call
This program is designed for high-income earners who want clarity, structure, and accountability with their money. Instead of chasing random tips, you’ll walk away with a clear financial roadmap tailored to your goals—whether that’s debt freedom, smarter investing, or building long-term wealth.
By the end of this program, you’ll have a clear, actionable roadmap, the confidence to make financial moves, and the accountability to stick with it. No more uncertainty—just control, growth, and freedom.
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What’s Included
Weekly 60-Minute Sessions
One-on-one deep dives each week.
Dedicated time to uncover goals, review progress, and adjust strategy.
Personalized Financial Roadmap
A step-by-step plan built around your short, mid, and long-term goals.
Covers income, expenses, savings, debt, investments, and lifestyle balance.
Accountability Coaching
Ongoing check-ins to ensure you follow through on your roadmap.
Guidance to overcome financial roadblocks and stay motivated.
Financial Education
Easy-to-digest lessons to give you confidence with your money.
Learn the why behind every step—so you can make smarter decisions for life.
Hi, I’m Matt Lawenda — entrepreneur, investor, and financial educator.
Over the past 15+ years, I’ve scaled my family’s wholesale company into the seven figures, led sales teams, and built automated systems that drove growth and profitability. I’ve also been a licensed Realtor and property investor for over 10 years, successfully managing & owning both long-term rentals and Airbnbs.
Beyond real estate and business, I’m actively investing in stocks, private businesses, and cryptocurrency, giving me a diversified perspective on how money works across different asset classes. This hands-on experience allows me to teach not just theory, but real-world strategies that I apply in my own financial journey every day.
Through my work with Financial Foundation Co., I help high-income earners who feel financially stuck create clarity, direction, and control over their money. My approach is about building a personalized roadmap that combines financial education, accountability, and practical strategies so your money finally works as hard as you do.
I’m not a financial advisor. I’m a financial educator and coach who has lived the ups and downs of wealth-building. When you work with me, you’ll gain more than just knowledge—you’ll gain confidence, a roadmap, and a guide who is actively on the same journey as you.
Join The Waitlist
Interested in the Program? Fill out some info, and we will contact you shortly! We only work with a select few clients at a time to offer each individual client the personalized service they deserve.